In an economy that’s only recently showing signs of coming out of a tailspin, you would think every industry would be suffering. However, that’s far from the case. The organic cotton industry, for example, is thriving. During the fall/winter holiday season of 2008, retail outlet suppliers were actually running out of stock – despite the fact that they’d ordered about 150% more than they had in the previous year.
Organic Exchange reported a 152% increase in the amount of organic cotton grown in 2007 – 2008, and it still wasn’t enough to keep up with the demand.
Why is this happening at a time when everyone’s tightening their belt? Because if there’s one issue weighing just as heavily as the economy on the minds of many Americans, and people around the world, it’s the environment. Actually, there are two issues – concerns about the health of the planet and concerns about our personal health.
Many studies have proven that pesticides, herbicides, preservatives, dyes, petroleum-based products, and so on (the list goes on and on), just aren’t good for us. After years of protecting our health and the environment being somewhat of a fringe activity, despite volumes of rhetoric, it’s finally starting to show up in a mainstream bottom line – when people start putting their money where their mouth is, you know you’ve created an impact.
The fact that this is happening at a time when people are being careful to spend their money on essentials rather than luxuries further demonstrates that this is something consumers are really serious about.