Archive - January 2012

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What’s ‘Greenwashing’ and How Can I Tell if Something is Really Green, Natural or Non-Toxic?

What’s ‘Greenwashing’ and How Can I Tell if Something is Really Green, Natural or Non-Toxic?

It’s time for New Year’s resolutions! The perfect time to get started on going green and natural and providing a healthy environment for you and your family – an environment free of toxic, or potentially toxic, chemicals. But embarking on such a journey can be confusing; you may have already experienced the let down of buying something that is labeled ‘green’, ‘natural’, ‘eco’, or ‘non-toxic’, only to find out that there’s very little difference between that product and its toxic competitors. That kind of marketing is now known as ‘greenwashing.’ ‘Greenwashing’ is a relatively new term. It’s an adaptation of ‘whitewashing’, which is defined in Encarta as a “cover-up: a coordinated attempt to hide unpleasant facts, especially in a political context.” The same dictionary defines ‘greenwashing’ as “bogus environmentalism: public relations’ initiatives by a business or organization, e.g. advertising or public consultation, that purport to show concern for the environmental impact of its activities.” Examples of ‘greenwashing’ aren’t hard to[…]

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