Archive - March 2014

1
The Changing Role of Dad at Dad’s 2.0
2
Naturepedic Joins “Companies for Safer Chemicals Coalition”
3
Organic Mattresses – No, You Can’t Eat Them
4
Soybean Foam Isn’t Made Of Soybeans
5
weeSpring: Online Baby Product Reviews
6
Courage in Journalism Award Winners Tell Their Stories
7
Naturepedic Goes to Washington for TSCA Reform
8
The Naturepedic Factory – What’s tha Fresh Smell?
9
Greenwashing, Mattresses and Rutabagas
10
Oscar Week: That’s a Wrap!

The Changing Role of Dad at Dad’s 2.0

Life is no longer a 1960’s television show. Back then, dads were the sole bread-winners and had little to do with their children (other than discipline). With more and more women advancing in the workplace, and traditional parenting roles being flipped or mixed, today’s dad is emerging as a jack-of-all trades able to handle multiple duties. The good news is, judging by the “dads” in attendance at the Dad’s 2.0 Summit in New Orleans, today’s generation of men are eager and up to the task. Twenty years ago, the only way you were going to get 300 guys in a room watching a movie was if it was a Chuck Norris marathon. Well, at Dad’s 2.0 Summit, the presentations were much more substantive than Missing in Action 27. These dad’s care . . . not only about being good parents, but equally on being good spouses. It sounds simple, but it is true: the key to a healthy marriage often[…]

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Naturepedic Joins “Companies for Safer Chemicals Coalition”

When Lisa Jackson took over as EPA administrator in 2009, she expressed strong views about exposure to toxins. “A child born in America today will grow up exposed to more chemicals than a child from any other generation in our history…Our kids are getting steady infusions of industrial chemicals before we even give them solid food…Today, advances in toxicology and analytical chemistry are revealing new pathways of exposure…There are subtle and troubling effects of chemicals on hormone systems, human reproduction, intellectual development and cognition.” Jackson promised to focus on reforming the Toxic Substance Control Act of 1976, also known as TSCA, which regulates the introduction of chemicals into the marketplace.  She said “The law and the structure of the law in no way is modern enough or has enough teeth.” Unfortunately, Ms. Jackson resigned from her position without seeing the reform she had envisioned, and forward motion on getting control over the chemicals we’re ingesting, inhaling and absorbing is currently[…]

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Organic Mattresses – No, You Can’t Eat Them

We make organic mattresses. No, you can’t eat them. Yes, I’m asked that. I’m not insulted by the “can you eat them” question. The concept of non-food organics has largely not entered the public consciousness yet, but it will. Remember not too long ago organic food wasn’t even being considered by many. As a kid, I didn’t know organic vegetables existed. Organic was as foreign to little me as fois gras or bidets (it squirts where??!!) Even after encountering the concept as a pre-teen (about organic produce, not bidets), organic food was confined to specialty stores populated by specialty people. I never thought about the vegetables from my family’s garden as organic. Those were just vegetables.   Organic as a concept Now in 2014, organic food has not only moved into the mainstream as a healthy eating option but as a familiar concept. People now discuss the health benefits of organic food, and these considerations affect buying choices. Before these choices could[…]

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Soybean Foam Isn’t Made Of Soybeans

I’ll keep this short: soybean foam is primarily made from petrochemicals, not soybeans.   You might have also have heard of soybean foam as bio-foam, soy foam, and other names combining soy-, bio-, or eco-. No forest green lettering, or image of pastoral fields on marketing materials, can change the truth: soy foam might contain 20% soy content but can contain as little as 3-5% depending on the product. The rest is highly flammable polyurethane foam. If a consumer is looking for an alternative to polyurethane foam, soy foam isn’t the solution. Sigh. But soy foam sounds so healthy … and marketers count on it. The initial green angle for soy foam was on using renewable plant-based resources* to supplement non-renewable petroleum. Mattress and furniture company marketers, however, soon found that marketing could intentionally lead consumers to make seemingly logical – albeit false – assumptions about what was, and wasn’t, in “soy foam”. With the addition of green imagery and[…]

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weeSpring: Online Baby Product Reviews

Mixing product reviews, social media and isn’t-that-adorable baby product browsing, weeSpring.com is a new online portal where expectant and current parents or any other baby product shoppers can connect with others – and share the scoop on hot and not products. Product reviews are made by consumers rather than professional reviewers, so readers get unbiased takes on products – if it’s good, you’re going to read about it from real users. (We like that because parents love our products!) While you can log on with an email address, weeSpring recommends signing in through Facebook so product recommendations from your friends will get top real estate in your viewing. Additionally, you can Follow (and Unfollow) people on weeSpring to see what they think of the latest stroller, baby hat, or, ahem, certified organic crib mattress! Click a virtual “checkmark” if you own an item and a virtual “pushpin” to bookmark it on your wishlist. You can also create lists. If you want[…]

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Courage in Journalism Award Winners Tell Their Stories

In America, we tend to take our freedoms for granted. But the majority of those inhabiting planet Earth are still fighting for those freedoms, some with their lives, much the same as those who fought for freedom in America. The International Women’s Media Foundation’s (IWMF) Courage in Journalism Awards recently honored four extraordinary women who are engaged in that fight. At Naturepedic, that kind of integrity means a lot to us. We started this company to provide parents with organic and non-toxic waterproof mattresses, and we still hold ourselves to the same standards as we did originally. Our appreciation for those who focus on making the world a better place and who stand behind what they believe in led us to sponsor The Wrap’s Power Women Breakfast, which featured these four amazing Courage in Journalism Award winners, who shared their inspiring stories. We thought you might enjoy hearing a little about them. Najiba Ayubi | 2013 Courage in Journalism Award[…]

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Naturepedic Goes to Washington for TSCA Reform

The energy is building to remove harmful chemicals from everyday products, and last week you showed your enthusiasm. On Wednesday, March 12, Naturepedic founder Barry A. Cik testified before a Congressional subcommittee in Washington, D.C. The hearing concerned potential reform to the outdated and ineffective Toxic Substance Control Act (TSCA), originally created to regulate chemicals for consumer products. At the hearing were key House representatives making up the Subcommittee on Environment and the Economy. This was a powerful audience who can seriously promote, or hinder, needed chemical reform. The hearing specifically examined Chairman John Shimkus’ proposed Chemicals in Commerce Act (CICA). Barry spoke ardently on behalf of Naturepedic as well as the American Sustainable Business Council (ASBC) and its advocacy campaign the Companies for Safer Chemicals coalition. Urging greater transparency for chemical use and the ability for government to actually remove toxic chemicals from products, Barry told how chemicals are largely unregulated today. His testimony asked lawmakers to particularly consider[…]

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The Naturepedic Factory – What’s tha Fresh Smell?

During my first visit to the Naturepedic mattress factory, something struck me. The smell. The factory smelled fresh. As strange as this will sound, I thought it smelled … good. I’ve been in many factories, and good smelling is generally not a characteristic noticed. Bakeries? They smell good. Factories? Not so much. Honestly, I first noticed the lack of expected smells. Where was the combination chemical/solvent/adhesive/plastic smell I associate with factories? Not there. I knew in advance the entire factory was certified to the Global Organic Textile Standard (GOTS), but I still had an expectation of, well, a more industrial smell. The lack of a heavy synthetic odor caught me off guard, but in a good way. Adding to my sense of surprise were the sounds, or, again, lack of. There was a LOT of activity, but the factory wasn’t loud. All around was a beehive of productivity, with people hand-stitching at sergers, cutting organic cotton with large hand shears, and more. Sure, there[…]

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Greenwashing, Mattresses and Rutabagas

Consumers are hit with “green” claims everywhere.  An organic rutabaga, or a cup of Costa Rican coffee supporting sustainable business practices, or a “natural” face lotion, or a green … fill in the blank. Sometimes the message is sincere.  That rutabaga may have been grown without synthetic fertilizers or pesticides. Sometimes, not.  That “natural” face lotion may be made with synthetics and chemical additives. To be organic, sustainable, green or eco-friendly in any industry (and those labels mean very, very different things to different people) takes commitment, veracity, diligence, and more commitment.  If a company isn’t committed, they may find it easier to market themselves with words to convince you they are “green” (when they really aren’t). Greenwashing, or marketing a product as natural or green when it isn’t, is bothersome to legitimate businesses like ours. Companies, though, have always tried to take sneaky shortcuts. For consumers, however, greenwashing is confusing, obnoxious and frankly unfair. We want to help you better[…]

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Oscar Week: That’s a Wrap!

Who knew the mattress business could be so exciting? Yours truly spent the entire Oscar Week in Los Angeles attending five of the fanciest shindigs leading up to the big night. Why? Well, imagine Robin Leach saying, “What is the must have item for all of today’s Hollywood stars? A Naturepedic organic mattress.” We all have our pros and cons about celebrities, but one thing is pretty consistent with them – they can often be ahead of the curve with new trends . . . especially when that trend is one that is good for their health and sleep. Naturepedic has just opened its first Naturepedic Organic Mattress Gallery in Los Angeles/Beverly Hills. After a decade of being the premier brand selling organic children’s mattresses, we are now making adult organic mattresses. Quite frankly, we had no choice but to start making them because it is what our wise consumers wanted. Whether it’s the parents that bought our children’s mattresses[…]

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