The Natural Products Expo West “exploded” with vendors and attendees this year. I have been telling people for years that the movement toward organic products . . . and healthier products . . . and products abandoning harmful chemicals is real . . . and now, the proof is in the numbers.
A record 68,000 attendees visited with over 3,000 natural product vendors at the Anaheim Convention Center. The event was so big, I wouldn’t have been surprised to see Mickey Mouse and his friends skip out on their park to see what the commotion was. Every product you can imagine was represented and the scope of the vendors demonstrated that consumers do care about these issues in every facet of their life. This isn’t just about organic potato chips anymore – this is about beauty products, baby products, every food and drink imaginable, and just about every other consumer product in your house.
At Naturepedic, we make certified organic adult and children’s mattresses . . . and all kinds of other good stuff . . . so needless to say, this is our kind of party. When I witness an explosion of interest like this, I can’t help but thank the internet for its role. If there wasn’t social media and the ability for people to research these issues and find great products, the boom would have taken decades. Now, smart consumers that know to get away from harmful chemicals can read up on the science and search out the products they desire.
The internet has turned what “used to be accepted” onto its head. Consumers are singing Twisted Sister’s “We’re not going to take it anymore!” and driving innovation and new products with their purchasing dollar. There wouldn’t be 68,000 buyers, shoppers and retailers looking for the latest organic and natural product if their customers weren’t demanding it.
The explosion and energy is fun . . . but don’t forget your friends at Naturepedic were at the dance a long, long time ago. And as always, we have saved a dance for you and can’t wait to chat about all of our products with you.