We make organic mattresses.
No, you can’t eat them.
Yes, I’m asked that.
I’m not insulted by the “can you eat them” question. The concept of non-food organics has largely not entered the public consciousness yet, but it will. Remember not too long ago organic food wasn’t even being considered by many.
As a kid, I didn’t know organic vegetables existed. Organic was as foreign to little me as fois gras or bidets (it squirts where??!!)
Even after encountering the concept as a pre-teen (about organic produce, not bidets), organic food was confined to specialty stores populated by specialty people.
I never thought about the vegetables from my family’s garden as organic. Those were just vegetables.
Organic as a concept
Now in 2014, organic food has not only moved into the mainstream as a healthy eating option but as a familiar concept.
People now discuss the health benefits of organic food, and these considerations affect buying choices. Before these choices could happen, though, they first had to realize there were different options.
Now they are beginning to realize they have similar options with mattresses.
While all of us spend about a third of our lives in beds sleeping, the materials closest to our faces for most of the night (or day if a night shifter) have been ignored. Why? I don’t know. Mattresses were “just there.” In the past someone would consider how a mattress felt but not even think about the materials inside or how they might affect health.
The truth is a lot of mattresses have questionable chemicals and synthetics: PFCs, flame retardant chemicals, pesticides and more. There is a choice to purchase mattresses with or without them.
Our belief at Naturepedic, supported by our involvement in scientific and environmental groups, panels and discussions, is it’s healthier to sleep on organic materials and avoid many of the synthetics and chemicals that have become industry standards.
This is our business, designed not as a marketing gimmick but built from our core philosophy outward. We believe fewer chemicals means healthier sleep.
Organic mattresses exist, and they are great.
You still can’t eat them, though.