Archive for July, 2014

Naturepedic Puts Veggies to Work

Monday, July 28th, 2014

Vegetables are awesome to eat, but they also serve as a sustainable raw material in making bio-based fabrics.  Well played, veggies!

In time for Las Vegas Market*, Naturepedic is announcing the use of this plant-based fabric to wrap the coils in its EOS organic mattress.  Similar bio-based fabric is already used in European mattresses, but Naturepedic is the first to use it in the U.S.

Of course we take things a few steps further (because that’s how we are!) First, our fabric is being sourced from non-GMO plants. Next, we’ve come up with a special process to securely seal the coils with the bio-based fabric without the need for adhesives. The individual wrapped coils are then collectively encased in an organic cotton fabric zippered case for greater ease of installation and added durability.

EOS will of course continue to include plenty of organic cotton, wool, and, depending on the configuration, GOLS-certified organic latex. Bio-based fabric is just another sustainable addition.

Yet another way veggies are working for you!

 

*Las Vegas Market is a HUGE trade show held twice a year in, of course, Las Vegas.  Home furnishings, décor and gift manufacturers set up to attract the eyes of buyers for retail stores from all over the U.S. and beyond. This industry show brings in some 50,000 buyers looking to snag the latest, coolest and best new items to sell in their stores. Naturepedic’s display can be found in the Specialty Sleep Association Showroom (C1565).  Summer Market 2014 runs July 27 through 31. [include Market photo].

 

Naturepedic New Stuff

Monday, July 28th, 2014

In earlier posts I mentioned Naturepedic’s upcoming display at the massive trade show Las Vegas Market in July. It’s not a show without NEW offerings, so here’s the newest of the new from Naturepedic:

Trio

We officially launched our Trio washable, customizable organic pillow system. Yes, it really is a customizable pillow, and by customization I don’t mean you can change the pillowcase to a different color.

Three layers of the Trio Organic Pillow from Naturepedic

Three layers of the Trio Pillow. Don’t just fluff it … adjust it!

The concept behind the Trio is to offer a soft, luxurious fluffy feel but keep support integrity for postural alignment. We accomplish this with a layered approach. At the core of the Trio is a zippered inner compartment made of organic cotton filled with organic latex. The zipper allows a user to adjust the latex fill to achieve the perfect loft for their individual preference.

Covering the inner “pillow” is a super comfy quilted encasement. This gives the cloudlike feel of the Trio. The third level is an organic cotton pillowcase with foldover flaps, keeping the other two layers secure. Of course the pillowcase is washable, but what’s great is the quilted encasement is also machine washable, allowing you to keep your luxurious pillow clean and sanitary.

Adult Organic Waterproof Protector Pads

Waterproof protector pads for mattresses are known for being crinkly and crunchy, taking away from the comfort feel of the mattress underneath. Not ours. Our adult-sized certified organic cotton waterproof mattress protector pad is stretchable and soft. Our protector pad doesn’t make you feel like you’re sleeping on a shower curtain, but instead lets the mattress feel underneath come through, like it should. Our organic protector pad is waterproof without the vinyl/PVC, phthalates, or latex rubber and without the PFCs found in many waterproofed products.

FlexSlat™

Our new FlexSlat™ Adjustable European Style Slat Foundation adds some control to your foundation. If you haven’t seen a slat foundation before, it’s an entirely different approach, and a good one at that.

Bowed flexible wooden slats allow users to adjust the tension for customized support, and the open design offers greater air circulation. To adjust the foundation, users move sliders to bring fine-tuning to a new level. Slat foundations are popular in Europe.

For those attending, Naturepedic can be found at Booth C-1565 at the July Las Vegas Market.

Naturepedic Goes Beyond Certified

Wednesday, July 23rd, 2014

The time is here for Naturepedic to show off in a big way … to the retail industry, that is.

Naturepedic is prepping for Las Vegas Market in July, an industry show where companies showcase their latest and greatest offerings in furniture, home décor and gifts. The biannual Las Vegas Market is a whopper of a show: picture some 50,000 or more buyers for the stores you know and many you don’t arriving from all over the country, even world, to decide the products their stores will carry. It’s big.

For the July show, Naturepedic debuts its Beyond Certified campaign to educate retailers about the clever innovations and product variety offered in our adult organic mattresses, which, on top of everything are independently certified organic to the Global Organic Textile Standard (GOTS). Not only do our mattresses earn GOTS certification, but so does our entire manufacturing facility. That gives us bragging rights.

The Beyond Certified campaign works toward two goals.  One is to reinforce the importance of GOTS certification, which separates organic products like ours from those making hollow “green” claims.  Another goal is to flaunt how Naturepedic is bringing a fresh approach back to organic mattresses, which for years was stuck in a latex-only funk.

Las Vegas Market lets us show what's in our mattresses. (display from previous Market)

Las Vegas Market lets us show what’s in our mattresses. (display from previous Market)

We do make amazing GOTS-certified all organic latex mattresses, but we do a lot more. Regarding latex, we are the only organic mattress manufacturer exclusively using latex certified to the Global Organic Latex Standard, or GOLS.

Latex is great, but many people enjoy the cooler sleep offered from the increased airflow afforded by coils or simply don’t want an all-foam mattress, organic or not. We provide a variety of GOTS-certified designs to make them very happy. Not only do we offer organic latex foam top comfort layers atop organic cotton fabric encased coils for a best of both worlds design, we also provide latex-free models with comfy encased comfort coils for luxurious latex-free comfort. Did you know Naturepedic is the only maker of GOTS-certified cotton encased coil mattresses in the U.S.? We are!  (I told you – this is our time to show off!)

Fresh also means doing things differently, like offering an organic sleep system that lets you customize your layers.  Our EOS™ brings a European flair to organic mattresses with a modern look, and allows customers to create their own dream mattresses, even with different firmness levels on each side of the bed for sleep partners with clashing preferences.  That’s something you just don’t see in typical organic mattresses!

EOS lets you customize your sleep experience

EOS lets you customize your sleep experience

And that’s the point of Beyond Certified.  At Naturepedic we are not typical.  We are constantly innovating, developing and offering creative new approaches to organic mattresses and accessories made with healthier materials, but always with a dedication to old-fashioned quality.

I guess we’re just an old-fashioned, non-traditional trendsetting innovator of healthier, safer, more comfortable mattresses!  It’s fun to brag sometimes.

Going to July Market? Visit us at Booth C-1565.

First Candle Works to Help Babies Reach Their First Birthday

Monday, July 21st, 2014

First Candle Safe Sleep Media Star logoIn a perfect world, every baby arrives at his or her first birthday, giggling and happy. First Candle is working toward that world.

The organization is dedicated to researching and preventing sudden unexpected infant deaths (SUIDs), striving to put an end to the devastation of SIDS (sudden infant death syndrome) and stillbirths. Both a research and advocacy group, First Candle also provides resources to help families touched by these tragedies. The name First Candle refers to that very first candle on a cake celebrating a one-year birthday. According to the organization, every year in the U.S. there are 26,000 stillbirths and 4,000 infants under one year who die unexpectedly.

In addition to spearheading research, First Candle also educates through their website and outreach programs. Their website alone is full of tips to help keep baby safe, including swaddling suggestions, basics for creating safer sleep environments, healthy practices for expecting moms, and more. Expecting parents can even download and print their own Kick Count Chart.

One of First Candle’s latest initiatives is the Safe Sleep Media Stars Campaign. According to First Candle, a study of magazines targeted to women of child-bearing age revealed that more than one-third of marketing images showed babies sleeping face down or in other unsafe sleep positions and more than two-thirds depicted babies in unsafe sleep environments. Through the Media Stars Campaign, First Candle promotes responsible media imagery of sleeping babies in print and online.

First Candle offers plenty of tips for moms and moms-to-be, but their website is also valuable to dads, grandparents, caregivers, and anyone and everyone who interacts with babies (or shows images of sleeping babies). By increasing awareness, First Candle works with everyone to collectively help each baby reach that first adorable birthday.

As a First Candle Media Star, Naturepedic has pledged to only show sleeping babies resting in safe positions or environments.