Archive for the ‘Naturepedic’ Category

Making Decisions Monday: The Honest Company

Monday, April 21st, 2014

“Making Decisions Monday” is a blogging series by Naturepedic marketing director and mom of one, Heidi Baumgart, and her path to making better purchasing decisions for her family.

Anchors

Meet Momo.

When I first became a parent, there was a lot to research in general about baby “stuff.” Of course the one thing that all my parent-friends joked about needing the most was diapers. Which to choose? Ads, coupons, product packaging overwhelm you when you stand at the wall-o-boxes at any retail establishment. Marketing message inundate you: best wetness protection, best fit, cute designs… What diapers were really best!? Yes, you’re on the Naturepedic blog, so yes, I considered cloth. My husband just didn’t love the thought of it. My mom had visions of 1980′s “rubber pants” that were bulky and a mess. So with two votes against one, we went with disposable.

buybuybaby

Let’s try a few designs too…

I believe in “if you don’t have anything nice to say, don’t say anything at all,” so I’m won’t mention the diaper brands I have tried. Bulky, smelly, instant diaper rash with one brand! etc. And what is in them? Moving on.

When I first started working for Naturepedic, I heard about The Honest Company. Sounded good. Looked great! So off I went to our brand new local buybuybaby to purchase some in person.

Our nursery is nautical themed, so of course I grabbed the adorable anchor pattern.

Before I continue, full disclosure of course: The Honest Company didn’t ask me to write this, they aren’t paying me to write this, and I actually forgot my buybuybaby coupons so I paid full price for the diapers. 

I’m obsessed with the diapers. Seriously. And for a few reasons.

Momo checks out her new diapers.

Momo likes ‘em.

First of all: I know I made a better decision. The Honest Company diapers are made with PLA which is a potato starch plant based fiber. I know the benefits of PLA! We use the fabric made of corn and potatoes in some of our organic mattresses!

Secondly: They are free of: chlorine processing, latex, lotions, fragrances, common allergens, phthalates, optical brighteners, PVC, heavy metals, organotins (MBT, DBT, TBT) & harsh petrochemical additives. Well I love that. I know that using latex – even organic latex is a no-no for baby products because babies can be highly allergic to it! And, just like our crib mattresses, there’s no need for PVC or petrochemicals.

Third: Okay, plain old mom love here. They fit amazing. They are designed wonderfully and have you SEEN the cute designs? I love coordinating baby outfits anyways and now cute flowers or fruit or animals show instead of some over-marketed cartoon character.

So a necessary commodity becomes a smile a half a dozen times as day. Try ‘em. You like em, too. Our friend Beau of #theoandbeau wears The Honest Company diapers, too, and has a coupon code for you.

The Honest Company Shampoo/Body Wash

When you are out right now, Honest is in stores too!

P.S. If you’re an in-person shopper too, I found our other The Honest Company favorite: body wash/shampoo at Costco in a two pack. :)

Opinions DO matter!

Wednesday, April 16th, 2014

When it comes to buying new and more expensive products, the internet has been a saving grace for me.  I scour various sites and blogs for any reviews I can find so that I can make the most informed decision possible based on my needs and the experiences of my peers with similar products.  Getting actual user feedback on various models and brands, I feel more confident when I finally lay down my hard earned money.

Don’t just take our word for it!  Naturepedic has been working with bloggers for several years and we thought you would love an easy place to see our reviews.  We live in such a fast paced world that anything we can do to save you time in researching our products would be of value to you.

StumbleUpon.com is the perfect venue to provide this service to you.  Each week, we add new product reviews and blogger giveaways to our StumbleUpon Likes page.  We are also adding in all of our past reviews so you can have as many reviews to look through as possible for the products you are interested in.  There will be other interesting articles and press releases about our company that you might enjoy as well.
StumbleUponWhat a great way to collect all of your favorite information and sites in one spot for reading at a later time or to share with your friends and family.  If you like what you read, give a thumbs up and add the link to your own StumbleUpon page.  Be sure to Follow us so you can see when new reviews and giveaways come in. Start Stumbling?

Meet Me at the White House

Friday, April 11th, 2014

(c) wikipedia

Many years ago, I had the chance to meet the President of the United States. The honor and reverence that the Presidency deserves also applies to other distinctly American offices, buildings, and processes. So, when I had the chance to lobby at The White House before The White House Environmental Council, my patriotism swelled and I took the assignment more serious than any other effort. Speaking of serious, I was fortunate to be discussing one of the most serious and important issues facing our nation and our citizens . . . potential reform of the Toxic Substances Control Act.

The Toxic Substances Control Act (TSCA) was passed by the United States Congress in 1976. Just to put that into perspective, in 1976 gas was $.59 a gallon, Jimmy Carter beat Gerald Ford for the Presidency, Nadia Comaneci was winning gold in the Olympics, and some upstart named Sylvester Stallone was in a new movie called “Rocky.”

TSCA was supposed to regulate the introduction of new or already existing chemicals. Many have viewed it as a tremendous failure mostly due to the fact that it grandfathered most existing chemicals at the time – while also giving chemical manufacturers a long period of time to introduce new, untested chemicals before the new law took effect.

Bottom line, it is absurd and scary the lack of impact this legislation has had in protecting our fellow Americans. Seriously… is this a joke… our government leaders haven’t addressed the use of dangerous chemicals in our lives and consumer products in nearly 40 years?

Last year, the bipartisan team of Senator David Vitter (R-LA) and Senator Frank Lautenberg (D-NJ) introduced legislation to start the TSCA review process. Tragically, Lautenberg died a short time later but there is still activity in Congress to get something done in 2014 with either modified or new TSCA related bills.

Although these efforts are good news, the devil is in the details and concerned citizens should push for TSCA reform that protects consumers. The chemical industry also claims to be supportive of TSCA reform but that should be greeted with a raised eyebrow. The bad bills that are currently introduced could actually do more harm than good. A bad bill supported by the chemical industry could give them tremendous protections, remove concerns about current state requirements, all the while giving them the chance to feign being a good corporate citizen.

newlogoOur company, Naturepedic, is a great story: we make organic crib and adult mattresses. We were founded 10 years ago when our owner, an environmental scientist with a prolific chemical background, went into a baby store to buy a crib mattress for his grandchild. Thanks to his technical science background, he knew it was ludicrous to put a baby on a mattress made with plasticizers, flame retardants and other questionable chemicals.

In a life changing moment, upon his questioning, the clerk stated, “Well, it must be safe or else the government wouldn’t allow us to sell it.” The truth is, there are around 80,000 chemicals in use today with only a miniscule fraction that have truly been tested for their potentially dangerous impacts. Most average citizens have no idea what chemicals they are exposing themselves to and the government has failed them.

The good news is there are some great companies leading the fight. As stated, Naturepedic doesn’t want you or your baby sleeping on a pile of chemicals.

The American Sustainable Business Council is leading the fight to remove harmful chemicals from consumer products. Naturepedic and Lullaby Earth support this initiative. Other responsible companies like, for example, Seventh Generation and Ben and Jerry’s, have also joined with the ASBC to remove harmful chemicals from consumer products.

There are “better” chemicals . . . and there are better ways of doing things without some chemicals . . . and if done correctly, TSCA reform could be one of the most important pieces of legislation ever passed. Congress still teeters around 18% approval ratings. Here is a bipartisan effort that both sides could agree on that would mean everything to the safety of our people . . . whether they knew it or not. Editorial boards across the country need to become engaged and use their influence to let Congress know this is one issue they better get right.

Naturepedic’s EOS Customizable Organic Sleep System: Fitting Your Lifestyle AND Up the Stairs

Thursday, April 10th, 2014

Naturepedic’s latest certified organic sleep concept the EOS offers many benefits, including customization and ease of ordering.

Eos even goes up castle stairs! (CC Photo, Harlech Danger, used courtesy of Dave Younce on Flickr)

Eos even goes up castle stairs!
(CC Photo, Harlech Danger, used courtesy of Dave Younce on Flickr)

One benefit that might get overlooked, however, is getting your mattress into your room. In some homes that can be a major challenge!

If you live in a five-story walk-up with no elevator, a century home with narrow door frames, or any furniture-moving nightmare of a building but still want to sleep on a  luxurious organic mattress, than EOS has just become your solution.

EOS is designed for convenience.  You can order your EOS online even if no physical store is nearby and mattress components ship to your door by ground.

Now back to that narrow staircase. When your EOS arrives, each layer is boxed separately, meaning manageable weight for even one person.  The support (bottom) layer of any queen sized or larger EOS comes in two side by side sections instead of a single larger component.

It gets easier.

Coiled components are cleverly rolled and packaged so you have a manageable sized box. And don’t worry – when you set up your EOS, coils gently unroll rather than snapping out like a joke snakes in a peanut can. All of this puts you in control.

Should you order a support layer of organic latex, the latex is not only split side by side, but each eight inches of lush organic latex will also be split into two four inch layers for a total of four easy-to-move components.

For the top comfort layer, you select either comfort coils or organic latex and in your desired firmness. A queen size or larger comfort layer can be a single component, but you have the option of ordering it as two side by side components. By ordering the comfort layer in two sections, moving it is not only easier, but you can also order a different firmness for each side of the bed, such as a firm comfort coil for him and a plush comfort coil for her.

Eos - luxurious organics that scoff at narrow hallways!

Eos – luxurious organics that scoff at narrow hallways!

By designing the EOS with your lifestyle in mind, Naturepedic gives you the healthy, organic sleep you want, even if that sleep happens in a stylish bedroom atop a spiral staircase.

 

Making Better Decisions Mondays

Monday, April 7th, 2014

I’m a busy mom, wife, daughter, employee. Errand-running often serves as leisure time too. I consider myself a “professional consumer.” I love to see what brands my favorite store offers and how they’re packaged and merchandized on the shelf. When I really love a product, I love to tell people. I like converting others to better products that I’ve discovered. My mom (who is pretty classically set in her ways of purchases) is my favorite person to convince.

With that said, chemistry was my worst subject in high school, and I took general science classes in college to avoid the subject all together. I don’t want to have to be a board-certified chemical engineer in order to buy my family’s snacks or shampoo. But I still want the safest or healthiest products I possibly can find… and can afford.

Since coming on board with the Naturepedic team, I’m lucky to hear about brands who are making better products, just like we are. Some brands I even get to work with often, thanks to Naturepedic’s work with the Companies for Safer Chemicals coalition.  I’m told there are 80,000 chemicals out there, and something like 5 have been regulated by the government. (Zoinks.) Again, no chemistry background here. I have a degree in advertising, so I what I do know is some brand’s “natural” or “safer” or “fat-free” or whatever schtick is purely marketing.

So, what should I buy when I go to the store? Which products in my house are really toxic? Which products in my house does my toddler have the most contact with? Which products or foods are safer and won’t break my grocery budget!?

It’s overwhelming. So just like any big project I take on, I decided to start small. A few small changes can lead to bigger, better ones. After all, a marathon starts with a few steps. Stop back on Mondays to hear about the small changes my family and I have made to Make Better Decisions.

Until then, Healthy Child Healthy World put together this beautiful inspirational video for all of us who want to join the movement of a healthier world for our kids and all future generations:

 

Naturepedic Certified Organic Mattresses: How They’re Made

Wednesday, April 2nd, 2014

 

People love to see things built.  Shows like Discovery Channel’s How It’s Made cater to our fascination to watch finished products emerge from raw materials.

Having an office near the Naturepedic manufacturing floor, I often watch giant rolls of organic cotton, wool and other materials turn into finished mattresses at the hands of talented craftspeople.  Like a sunset, I don’t tire of watching it.

Thanks to agency Flourish Inc. you can spend 2-1/2 minutes experiencing the cool factor of our factory in Luxury Organic Mattresses: A Behind The Scenes Look.  As a result of Flourish’s brilliant vision and execution in creating this video, you can truly get a sense of the craftsmanship and pride that goes into each of our mattresses.

The video is so amazing it earned Flourish a 2013 Gold Addy award from the American Advertising Federation – Cleveland.  Watch it and you’ll see why.

Take a break and step into our factory for a few minutes.  You’ll leave refreshed!

The Changing Role of Dad at Dad’s 2.0

Friday, March 28th, 2014

Life is no longer a 1960′s television show. Back then, dads were the sole bread-winners and had little to do with their children (other than discipline). With more and more women advancing in the workplace, and traditional parenting roles being flipped or mixed, today’s dad is emerging as a jack-of-all trades able to handle multiple duties. The good news is, judging by the “dads” in attendance at the Dad’s 2.0 Summit in New Orleans, today’s generation of men are eager and up to the task.

urlTwenty years ago, the only way you were going to get 300 guys in a room watching a movie was if it was a Chuck Norris marathon. Well, at Dad’s 2.0 Summit, the presentations were much more substantive than Missing in Action 27. These dad’s care . . . not only about being good parents, but equally on being good spouses. It sounds simple, but it is true: the key to a healthy marriage often starts with eliminating conflict associated with raising children. When parents work together to raise the children and do what they can to help each other, everybody wins. Children should be a blessing – not a wedge – enjoyed by the couple.

One of the most interesting things is the impact of technology on parenting. At Dad’s 2.0, real life problems were addressed – such as parents dealing with cyberbullying, finding the right balance between physical activity as compared to the latest internet game, and making sure to protect children in a world of predators.

dads20

Naturepedic’s David meets a crocodile at this year’s Dads 2.0 Summit

Just as important, how about discussions about products . . . and excessive chemicals . . . and education! What is interesting about this “blogger” conference is that even though there was a lot of guidance on being a better blogger – taking better pictures, maximizing search engine optimization, and creating better content – all of those blogging discussions were ultimately designed to empower all dads to become better fathers and to assist others. The whole space was created so Average Joe’s could find other Average Joe’s to navigate the adventure of parenting together.

Yes, a lot of dads and bloggers will tell you they seek out these types of forums for help . . . for support . . . and sometimes, even just to vent and be appeased that other dads are having the same struggles. More positive, though, the forum has become a proactive one where great ideas are shared, where mentoring takes place, and where child successes and accomplishments are celebrated and become inspiring. It is no longer a reactive vibe, where dads that need help seek out answers. Rather, it is dads stepping up to the plate . . . saying they do want to be the best father they can be . . . and joining with other dads on not only being jacks-of-all-trades, but masters of all.

Perhaps the most poignant discussion was titled “Parenting it Forward: Compensating for Our Own Flawed Fathers.” Flawed struck me as an unfair term. Truth is, life was different 30 or 40 years ago. Our dads actually did quite well and, thanks to their sacrifices, generation after generation enjoyed progress. If dads today can take the best parenting qualities of the past, and embrace new techniques to deal with a fast-changing world, then today’s dads will hopefully be able to provide the fundamental thing all parents want to give their children: a life better than their own.

organicmattressesatdads20

Hundreds of dads paying their way and showing up at a weekend summit about being a better parent is a great start for that goal . . . but there is much, much more to be done.

Naturepedic Joins “Companies for Safer Chemicals Coalition”

Thursday, March 27th, 2014

When Lisa Jackson took over as EPA administrator in 2009, she expressed strong views about exposure to toxins.

“A child born in America today will grow up exposed to more chemicals than a child from any other generation in our history…Our kids are getting steady infusions of industrial chemicals before we even give them solid food…Today, advances in toxicology and analytical chemistry are revealing new pathways of exposure…There are subtle and troubling effects of chemicals on hormone systems, human reproduction, intellectual development and cognition.”

Jackson promised to focus on reforming the Toxic Substance Control Act of 1976, also known as TSCA, which regulates the introduction of chemicals into the marketplace.  She said “The law and the structure of the law in no way is modern enough or has enough teeth.”

Unfortunately, Ms. Jackson resigned from her position without seeing the reform she had envisioned, and forward motion on getting control over the chemicals we’re ingesting, inhaling and absorbing is currently rife with opposition.

American Sustainable Business Council logoTo spark forward momentum for TSCA reform, Seventh Generation and the American Sustainable Business Council (ASBC) formed the Companies for Safer Chemicals Coalition. As of the publishing of this post, more than 70 companies and organizations had already joined the coalition. The group has been supporting and promoting passage of new legislation to help protect the public from harmful chemicals.

Naturepedic is proud to be a founding member of the coalition.

A major reason for opposition to reform is the belief that changing ingredients to less harmful alternatives will be cost prohibitive.  The Coalition is working to present a business case that shows other companies that it can be done — and to the benefit of each company, their customers, and the environment.

According to a recent poll conducted by the ASBC, small business is behind making these changes.chemicals2

“Most business owners explicitly support government regulations of the products companies buy and sell, and nearly three out of four support a proposed reform of the Toxic Substances Reform Act requiring manufacturers to show their chemicals are safe.”

For more information, or to join the coalition, see the ASBC website.

Organic Mattresses – No, you can’t eat them

Wednesday, March 26th, 2014

We make organic mattresses.

No, you can’t eat them.

Yes, I’m asked that.

I’m not insulted by the “can you eat them” question. The concept of non-food organics has largely not entered the public consciousness yet, but it will. Remember not too long ago organic food wasn’t even being considered by many.

As a kid, I didn’t know organic vegetables existed. Organic was as foreign to little me as fois gras or bidets (it squirts where??!!)

Is this an organic vegetable washer? What's organic?

Is this an organic vegetable washer? What’s organic?

Even after encountering the concept as a pre-teen (about organic produce, not bidets), organic food was confined to specialty stores populated by specialty people.

I never thought about the vegetables from my family’s garden as organic. Those were just vegetables.

Organic as a concept

Now in 2014, organic food has not only moved into the mainstream as a healthy eating option but as a familiar concept.

People now discuss the health benefits of organic food, and these considerations affect buying choices. Before these choices could happen, though, they first had to realize there were different options.

Now they are beginning to realize they have similar options with mattresses.

While all of us spend about a third of our lives in beds sleeping, the materials closest to our faces for most of the night (or day if a night shifter) have been ignored. Why? I don’t know.  Mattresses were “just there.” In the past someone would consider how a mattress felt but not even think about the materials inside or how they might affect health.

mom and baby grocery storeThankfully, an ever expanding circle of people are learning they can get a luxurious mattress without simply accepted materials as a given.

The truth is a lot of mattresses have questionable chemicals and synthetics: PFCs, flame retardant chemicals, pesticides and more. There is a choice to purchase mattresses with or without them.

They exist

Our belief at Naturepedic, supported by our involvement in scientific and environmental groups, panels and discussions, is it’s healthier to sleep on organic materials and avoid many of the synthetics and chemicals that have become industry standards.

This is our business, designed not as a marketing gimmick but built from our core philosophy outward. We believe fewer chemicals means healthier sleep.

Organic mattresses exist, and they are great.

 

You still can’t eat them, though.

Courage in Journalism Award Winners Tell Their Stories

Friday, March 21st, 2014

In America, we tend to take our freedoms for granted. But the majority of those inhabiting planet Earth are still fighting for those freedoms, some with their lives, much the same as those who fought for freedom in America. The International Women’s Media Foundation’s (IWMF) Courage in Journalism Awards recently honored four extraordinary women who are engaged in that fight. At Naturepedic, that kind of integrity means a lot to us. We started this company to provide parents with organic and non-toxic waterproof mattresses, and we still hold ourselves to the same standards as we did originally. Our appreciation for those who focus on making the world a better place and who stand behind what they believe in led us to sponsor The Wrap’s Power Women Breakfast, which featured these four amazing Courage in Journalism Award winners, who shared their inspiring stories. We thought you might enjoy hearing a little about them.

  • Najiba-Ayubi-01Najiba Ayubi | 2013 Courage in Journalism Award – The Killid Group, Afghanistan. Threatened by the secret service and other sectors of her own government, defamed, hunted by gunmen who appear at her door, charged with false reporting, Afghan journalist Najiba Ayubi  has had countless sleepless nights in fear of the consequences when she publishes something controversial. Despite the dangers, Ms Aybui remains dedicated to communicating the truth about her country. “Throughout her career,” said the IWMF, “Ayubi has stood for journalism ethics and press freedom. She has dedicated herself to reporting on politics, human rights and corruption while challenging authorities and defending the value of independent journalism. “ Read more.

 

  • BophaPhornBopha Phorn | 2013 Courage in Journalism Award – The Cambodia Daily, Cambodia. Bopha reports on criminal activity, human rights abuses, land and environmental issues and government corruption. She is continually under threat and her life is continually in danger in a country with an unstable democracy where authoritarianism, censorship and physical attacks on journalists are on the rise. But she refuses to be intimidated. ‘If I stop being a journalist, I stop breathing’.  Read more.

 

  • Kelze002Nour Kelze | 2013 Courage in Journalism Award – Reuters, Syria. At 25 years old, this former school teacher now spends her days (and nights) dodging sniper fire and shells dropped by aircraft. Her many near-death experiences are nothing unusual for journalists in Syria, the ‘deadliest’ country for press. The government has no qualms about murder or torture. Many journalists have left the country, but Nour is still there, still determined. Read more.

 

  • machirori001Edna Machirori | 2013 Lifetime Achievement Award – For 50 years Machirori has refused to comply with the norm in her country – the docile and silent woman. Instead, she has diligently reported the news and fought for a free press, while also championing the rights of other women to follow in her footsteps. She fearlessly paved the way for female journalists, many of whom credit her with their success.  “Her story is one of courage, resilience and success,” said one of her colleagues. “She has shown extraordinary strength and character where many of her male counterparts have allowed themselves to become instruments of those in power.”  Read more.

Congratulations to these remarkable women. We applaud you for your integrity and are honored to have contributed to letting the world hear your stories.