Posts Tagged ‘factory’

Naturepedic Certified Organic Mattresses: How They’re Made

Wednesday, April 2nd, 2014

 

People love to see things built.  Shows like Discovery Channel’s How It’s Made cater to our fascination to watch finished products emerge from raw materials.

Having an office near the Naturepedic manufacturing floor, I often watch giant rolls of organic cotton, wool and other materials turn into finished mattresses at the hands of talented craftspeople.  Like a sunset, I don’t tire of watching it.

Thanks to agency Flourish Inc. you can spend 2-1/2 minutes experiencing the cool factor of our factory in Luxury Organic Mattresses: A Behind The Scenes Look.  As a result of Flourish’s brilliant vision and execution in creating this video, you can truly get a sense of the craftsmanship and pride that goes into each of our mattresses.

The video is so amazing it earned Flourish a 2013 Gold Addy award from the American Advertising Federation – Cleveland.  Watch it and you’ll see why.

Take a break and step into our factory for a few minutes.  You’ll leave refreshed!

The Naturepedic Factory – What’s that fresh smell?

Wednesday, March 19th, 2014

 

During my first visit to the Naturepedic mattress factory, something struck me.

The smell. The factory smelled fresh. As strange as this will sound, I thought it smelled … good.  

I’ve been in many factories, and good smelling is generally not a characteristic I’ve noticed.  Bakeries? They smell good.  Factories? Not so much.

Honestly, I first noticed the lack of expected smells.  Where was the combination chemical/solvent/adhesive/plastic smell I associate with factories?  Not there. 686A9951I knew in advance the entire factory was certified to the Global Organic Textile Standard (GOTS), but I still had an expectation of, well, a more industrial smell.  The lack of a heavy synthetic odor caught me off guard,  but in a good way.

Adding to my sense of surprise were the sounds, or, again, lack of. There was a LOT of activity, but the factory wasn’t loud.IMG_9378 All around was a beehive of productivity, with people hand-stitching at sergers, cutting organic cotton with large hand shears, and more.  Sure, there was noise, but this was the whirr of craftsmen, not giant machinery.  

The entire place is quieter than my house when my three sons are playing or arguing. It was after becoming comfortable with the lack of expected factory sounds and smells that I began to notice the subtle, underlying smell that IS there.

IMG_9456

Walking past giant rolls of super soft organic cotton, a type of earthy freshness sneaked up on me.  While not strong, cotton, like almost any agriculturally grown product, has its own smell.

More noticeable was the smell of organic wool, a healthy outdoorsy smell.  The smell of wool in bulk might surprise factory visitors born and raised in a city.  

It is simply not a city smell. Mingled with these smells is the scent of the pine wood used in the mattress framings to create an overall freshness of scent.  

 

Our organic Naturepedic life size mascot - he might not be real, but he doesn't make a mess, either

Our organic life size sheep mascot – he might not be real, but he doesn’t make a mess, either

I almost said “farm fresh”, but I grew up around farms, and they have a different type of fresh smell, particularly in regards to cows and pigs.  There was none of that fresh scent here. Walking through the Naturepedic factory, you know there is something special going on.  You can sense it.  You can see it.  You can hear it.

You can smell it.