Posts Tagged ‘green’

Earth Day Musings from Naturepedic

Tuesday, April 22nd, 2014

We’re about organic mattresses at Naturepedic so we love Earth Day as much as National Sleep Day (Jan. 3), World Sleep Day (March 14) and even National Sleep Week in March! A combination of better earth choices and sleep is our thing.

sprouts

Wake up the kid in you — it’s Earth Day!

Speaking for myself, I love the centering aspect of Earth Day; it reminds me to reexamine how my choices and actions affect the planet.

Instead of focusing on the gloom and doom of pollution and environmental degradation, I use Earth Day to recharge my energy toward positive action where I can make a difference.

Additionally, I use Earth Day to remember how cool our Earth is. If you’ve temporarily forgotten, go look at a spider web up close or at the sprouting plants all around to recapture some of that childlike wonder about planet Earth.

Competition for Planet Earth

green-city-feature

(c) City of Vancouver website

Five years ago, Vancouver (in Canada, not the state of Washington) kicked off its Greenest City Action Plan, a goal to become the greenest city in North America. They might be on to something.

Consider: a city collectively working for the bragging rights of being the greenest city. Instead of pouring money and energy into defeating and circumventing earth-friendly action, could cities, governments and companies use a spirit of competition to drive toward a healthier environment?

Top Cities for Earth Day Celebrations

According to a ranking by website SaveOnEnergy.com, Austin, Texas takes the top spot for Earth Day Celebrations in 2014 with their Austin Earth Day Festival. If you’re heading out to Austin, check out Naturepedic mattresses at The Clean Bedroom or Austin Natural Mattresses.

Earth Day Selfie

NASA is promoting aGlobalSelfie_shareable_FINAL Where Are You on Earth Right Now? #GlobalSelfie campaign. People tweet pics of where they are on the planet on Earth Day, April 22 using the hashtags #GlobalSelfie, #NASA #EarthDay. The campaign is part of their Earth Right Now campaign. Visit the NASA website to learn about the campaign and download Global Selfie signs.

 Happy, Healthy Earth Day from Your Friends at Naturepedic!

 

And remember: Sleep on a Naturepedic Organic Mattress and you’ll get to celebrate Earth Night, too!

 

Wait, what? Soybean foam isn’t made of soybeans?!

Tuesday, March 25th, 2014

 

soybeansI’ll keep this short: soybean foam is primarily made from petrochemicals, not soybeans.  

You might have also have heard of soybean foam as bio-foam, soy foam, and other names combining soy-, bio-, or eco-.

No forest green lettering, or image of pastoral fields on marketing materials, can change the truth: soy foam might contain 20% soy content but can contain as little as 3-5% depending on the product. The rest is highly flammable polyurethane foam.gasoline

If a consumer is looking for an alternative to polyurethane foam, soy foam isn’t the solution.

Sigh.

But soy foam sounds so healthy … and marketers count on it.

The initial green angle for soy foam was on using renewable plant-based resources* to supplement non-renewable petroleum. Mattress and furniture company marketers, however, soon found that marketing could intentionally lead consumers to make seemingly logical – albeit false – assumptions about what was, and wasn’t, in “soy foam”.

With the addition of green imagery and colors, the trick was complete, and the public assumed that soy foam was made from soybeans.

Seriously. Green lettering can make anything look healthier. Watch.

poison

Now look.

poison logo

 Looks healthier, friendlier and greener, doesn’t it?

Look at the labels on soy-foam products: the implication is clearly that the foam is primarily made from soybeans and is manufactured with fewer chemicals.

This is clearly false.

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*You can read volumes about industrial soy crops. While out of the scope of this post, recent concerns include deforestation in Brazil for giant soybean plantations.  More than 90% of U.S. soybeans derive from GMO (genetically modified organism) crops, and as far back as 2007 more than 50% of global soybean crops were GMO.

Additionally, a story  published March 23, 2014 in The Telegraph claims “The United Nations will officially warn that growing crops to make “green” biofuel harms the environment and drives up food prices…” Environmentalists have been concerned about biofuel crops and their environmental impact for some time. The UN’s Intergovernmental Panel on Climate Change (IPCC) is expected to publish the actual report on March 31, 2014. Read The Telegraph’s article at http://bit.ly/1iwMv3K.