Posts Tagged ‘organic mattress’

What is Organic Certification?

Wednesday, May 7th, 2014

What is large? Bigger than a mailbox? An elephant? A gymnasium?

Big ... but maybe not to a dinosaur! (CC license , Eve Livesey, photographer, on freestock.ca

Big … but maybe not to a dinosaur!
(CC license , Eve Livesey, photographer, on freestock.ca)

The word “large” holds no value without a reference point. A sandwich the size of a dachshund is large. An alligator that size is not.  The same holds true for “organic.”

Alone, the word “organic” is of questionable value. If you’re trying to sell me a product, I have even more reason to question the value of that word, as it will often be contorted to imply elements that simply are not there.

WHAT DOES ORGANIC MEAN?

If a mattress contains “organic” cotton but has a cotton fabric cover treated with a chemical flame retardant, is the mattress organic?  What if the mattress is waterproofed with chemicals like PFCs?  You probably don’t want a mattress off gassing fair amounts of VOCs regardless of whether there is organic cotton there or not, so how do you know what “organic” actually means on a label? How do you know if the label is even truthful?

You demand certification to a rigorous, globally recognized, third-party verified standard such as Global Organic Textile Standard (GOLS)  or the Global Organic Latex Standard (GOLS). Whether for an individual component or an entire finished product, a global standard defines and ensures materials or products live up to the definition.

RED FLAGS FOR THE GREEN WORLD

So what greenwashing organic logo tricks are out there? Here are a few:

 Organization Memberships as Proof

Be cautious when you see memberships to organic and environmental organizations and groups used to prove organic authenticity of a product. We proudly belong to many organic and sustainability organizations but know membership doesn’t verify our products. While we are members of the Organic Trade Association (OTA), for example, we don’t suggest that demonstrates our mattresses are organic; we use GOTS to show that. Sadly that sneaky join-a-club logic is used by some companies: pay membership dues to a trade organization then use the organization logo to “prove” organic veracity. It just doesn’t work that way.

Improperly Used Logos

Naturepedic uses USDA certified organic cotton grown in Texas which we proudly mention on our website. What you won’t see though is the USDA logo on our mattresses. Why? Because that is a label for agricultural materials. The USDA does not certify cotton fabric, furniture or mattresses. They don’t even allow the use of their logo on manufactured products, so if you see that logo, it doesn’t verify the mattress or fabrics are certified organic.

Fake Certifications or Meaningless Graphics

The great thing about living in the information age is you can quickly find out the details of a “certification” with a quick online search. If you’ve never heard of a certification before, it’s time to check.

The FTC is becoming more vigilant against deceptive green labeling practices, but that they won’t catch all offenders. In 2013 the FTC required EcoBaby to stop using their made-up NAOMI organic seal. The FTC said the logo gave the impression of a third-party, independent certification based on objective criteria, which wasn’t the case. In this extreme example, the company had actually created a false, and meaningless, certification!

Similar to fake certifications are eye-pleasing graphics masquerading as certifications. A pretty image of a leaf that reads “organic,” “earth friendly,” or some other green claim may simply be a picture created by the company’s graphic artist.

Pieces vs. Whole

We offer GOTS certification for our entire mattresses, but that certification can also be for individual components. (Our entire manufacturing facility is GOTS certified.)  GOTS-certified components are great. However, if you want your entire mattress GOTS certified, be careful. Sometimes the GOTS logo is used to imply a whole product is certified when in reality only select components are.

 WHY CERTIFICATION? SO YOU KNOW WHAT YOU’RE GETTING.

Look for the GOTS logo for organic authenticity

Look for the GOTS logo for organic authenticity

The bottom line is independent, legitimate organic certification lets you understand exactly what you’re getting, and not what a company wants you to think you’re getting.  Demand more and understand what a certification means.

Otherwise, you might just get a pretty logo and a bunch of chemicals.

A hidden guest bed with your Symphony organic mattress? Could be!

Wednesday, April 23rd, 2014
Call this a Symphony in Comfort

Call this a Symphony in Comfort

Psst. I’ve got some inside information for you. Naturepedic’s newly redesigned and sublimely comfortable Symphony organic pillowtop mattress offers a hidden “guest bed.”  We don’t market this as a feature, so this will be our little secret.

If you have a Symphony, I doubt you’ll be offering it to guests, not even to a favorite sister. With a base of two layers of support coils, each coil individually wrapped in certified organic cotton fabric and hand assembled, how can you be expected to go without that glorious support and isolation of movement? I’m not judging. I didn’t even mention the 1 inch of certified organic natural latex foam built into the base. Listen. I understand. The Symphony takes comfort to a remarkable level.

This base alone is already incredibly comfortable as a cushion firm mattress.

Of course on top of this base you have a two-sided pillowtop made with 3 inches of organic latex. One side of the pillowtop is deeply quilted for an uber-plush, luxurious feel. Flip the pillowtop over and you find a lower-fill quilt design that creates a firmer sensation while still delivering a plush level of support. Three sleep sensations, depending on your preference, or even mood.

So here is the secret.  If you’re in a pinch and need one more additional sleep surface, you can pull that lush pillowtop onto the floor for a comfy, cushy pad. You still get an incredible sleep sensation, and your guest(s) gets a cloud-like sleep surface better than any cot or couch could ever offer.

An "inside" peek at the Symphony

An “inside” peek at the Symphony

You’ll sleep satisfied. Instead of giving the shirt off your back, you’ll have given the top off your mattress, and that’s kind of the same thing, isn’t it?

Yes. It really is.

 

Naturepedic Certified Organic Mattresses: How They’re Made

Wednesday, April 2nd, 2014

 

People love to see things built.  Shows like Discovery Channel’s How It’s Made cater to our fascination to watch finished products emerge from raw materials.

Having an office near the Naturepedic manufacturing floor, I often watch giant rolls of organic cotton, wool and other materials turn into finished mattresses at the hands of talented craftspeople.  Like a sunset, I don’t tire of watching it.

Thanks to agency Flourish Inc. you can spend 2-1/2 minutes experiencing the cool factor of our factory in Luxury Organic Mattresses: A Behind The Scenes Look.  As a result of Flourish’s brilliant vision and execution in creating this video, you can truly get a sense of the craftsmanship and pride that goes into each of our mattresses.

The video is so amazing it earned Flourish a 2013 Gold Addy award from the American Advertising Federation – Cleveland.  Watch it and you’ll see why.

Take a break and step into our factory for a few minutes.  You’ll leave refreshed!

The Changing Role of Dad at Dad’s 2.0

Friday, March 28th, 2014

Life is no longer a 1960′s television show. Back then, dads were the sole bread-winners and had little to do with their children (other than discipline). With more and more women advancing in the workplace, and traditional parenting roles being flipped or mixed, today’s dad is emerging as a jack-of-all trades able to handle multiple duties. The good news is, judging by the “dads” in attendance at the Dad’s 2.0 Summit in New Orleans, today’s generation of men are eager and up to the task.

urlTwenty years ago, the only way you were going to get 300 guys in a room watching a movie was if it was a Chuck Norris marathon. Well, at Dad’s 2.0 Summit, the presentations were much more substantive than Missing in Action 27. These dad’s care . . . not only about being good parents, but equally on being good spouses. It sounds simple, but it is true: the key to a healthy marriage often starts with eliminating conflict associated with raising children. When parents work together to raise the children and do what they can to help each other, everybody wins. Children should be a blessing – not a wedge – enjoyed by the couple.

One of the most interesting things is the impact of technology on parenting. At Dad’s 2.0, real life problems were addressed – such as parents dealing with cyberbullying, finding the right balance between physical activity as compared to the latest internet game, and making sure to protect children in a world of predators.

dads20

Naturepedic’s David meets a crocodile at this year’s Dads 2.0 Summit

Just as important, how about discussions about products . . . and excessive chemicals . . . and education! What is interesting about this “blogger” conference is that even though there was a lot of guidance on being a better blogger – taking better pictures, maximizing search engine optimization, and creating better content – all of those blogging discussions were ultimately designed to empower all dads to become better fathers and to assist others. The whole space was created so Average Joe’s could find other Average Joe’s to navigate the adventure of parenting together.

Yes, a lot of dads and bloggers will tell you they seek out these types of forums for help . . . for support . . . and sometimes, even just to vent and be appeased that other dads are having the same struggles. More positive, though, the forum has become a proactive one where great ideas are shared, where mentoring takes place, and where child successes and accomplishments are celebrated and become inspiring. It is no longer a reactive vibe, where dads that need help seek out answers. Rather, it is dads stepping up to the plate . . . saying they do want to be the best father they can be . . . and joining with other dads on not only being jacks-of-all-trades, but masters of all.

Perhaps the most poignant discussion was titled “Parenting it Forward: Compensating for Our Own Flawed Fathers.” Flawed struck me as an unfair term. Truth is, life was different 30 or 40 years ago. Our dads actually did quite well and, thanks to their sacrifices, generation after generation enjoyed progress. If dads today can take the best parenting qualities of the past, and embrace new techniques to deal with a fast-changing world, then today’s dads will hopefully be able to provide the fundamental thing all parents want to give their children: a life better than their own.

organicmattressesatdads20

Hundreds of dads paying their way and showing up at a weekend summit about being a better parent is a great start for that goal . . . but there is much, much more to be done.

Organic Mattresses – No, you can’t eat them

Wednesday, March 26th, 2014

We make organic mattresses.

No, you can’t eat them.

Yes, I’m asked that.

I’m not insulted by the “can you eat them” question. The concept of non-food organics has largely not entered the public consciousness yet, but it will. Remember not too long ago organic food wasn’t even being considered by many.

As a kid, I didn’t know organic vegetables existed. Organic was as foreign to little me as fois gras or bidets (it squirts where??!!)

Is this an organic vegetable washer? What's organic?

Is this an organic vegetable washer? What’s organic?

Even after encountering the concept as a pre-teen (about organic produce, not bidets), organic food was confined to specialty stores populated by specialty people.

I never thought about the vegetables from my family’s garden as organic. Those were just vegetables.

Organic as a concept

Now in 2014, organic food has not only moved into the mainstream as a healthy eating option but as a familiar concept.

People now discuss the health benefits of organic food, and these considerations affect buying choices. Before these choices could happen, though, they first had to realize there were different options.

Now they are beginning to realize they have similar options with mattresses.

While all of us spend about a third of our lives in beds sleeping, the materials closest to our faces for most of the night (or day if a night shifter) have been ignored. Why? I don’t know.  Mattresses were “just there.” In the past someone would consider how a mattress felt but not even think about the materials inside or how they might affect health.

mom and baby grocery storeThankfully, an ever expanding circle of people are learning they can get a luxurious mattress without simply accepted materials as a given.

The truth is a lot of mattresses have questionable chemicals and synthetics: PFCs, flame retardant chemicals, pesticides and more. There is a choice to purchase mattresses with or without them.

They exist

Our belief at Naturepedic, supported by our involvement in scientific and environmental groups, panels and discussions, is it’s healthier to sleep on organic materials and avoid many of the synthetics and chemicals that have become industry standards.

This is our business, designed not as a marketing gimmick but built from our core philosophy outward. We believe fewer chemicals means healthier sleep.

Organic mattresses exist, and they are great.

 

You still can’t eat them, though.