Posts Tagged ‘The Honest Company’

Making Decisions Monday: The Honest Company

Monday, April 21st, 2014

“Making Decisions Monday” is a blogging series by Naturepedic marketing director and mom of one, Heidi Baumgart, and her path to making better purchasing decisions for her family.


Meet Momo.

When I first became a parent, there was a lot to research in general about baby “stuff.” Of course the one thing that all my parent-friends joked about needing the most was diapers. Which to choose? Ads, coupons, product packaging overwhelm you when you stand at the wall-o-boxes at any retail establishment. Marketing message inundate you: best wetness protection, best fit, cute designs… What diapers were really best!? Yes, you’re on the Naturepedic blog, so yes, I considered cloth. My husband just didn’t love the thought of it. My mom had visions of 1980’s “rubber pants” that were bulky and a mess. So with two votes against one, we went with disposable.


Let’s try a few designs too…

I believe in “if you don’t have anything nice to say, don’t say anything at all,” so I’m won’t mention the diaper brands I have tried. Bulky, smelly, instant diaper rash with one brand! etc. And what is in them? Moving on.

When I first started working for Naturepedic, I heard about The Honest Company. Sounded good. Looked great! So off I went to our brand new local buybuybaby to purchase some in person.

Our nursery is nautical themed, so of course I grabbed the adorable anchor pattern.

Before I continue, full disclosure of course: The Honest Company didn’t ask me to write this, they aren’t paying me to write this, and I actually forgot my buybuybaby coupons so I paid full price for the diapers. 

I’m obsessed with the diapers. Seriously. And for a few reasons.

Momo checks out her new diapers.

Momo likes ‘em.

First of all: I know I made a better decision. The Honest Company diapers are made with PLA which is a potato starch plant based fiber. I know the benefits of PLA! We use the fabric made of corn and potatoes in some of our organic mattresses!

Secondly: They are free of: chlorine processing, latex, lotions, fragrances, common allergens, phthalates, optical brighteners, PVC, heavy metals, organotins (MBT, DBT, TBT) & harsh petrochemical additives. Well I love that. I know that using latex – even organic latex is a no-no for baby products because babies can be highly allergic to it! And, just like our crib mattresses, there’s no need for PVC or petrochemicals.

Third: Okay, plain old mom love here. They fit amazing. They are designed wonderfully and have you SEEN the cute designs? I love coordinating baby outfits anyways and now cute flowers or fruit or animals show instead of some over-marketed cartoon character.

So a necessary commodity becomes a smile a half a dozen times as day. Try ‘em. You like em, too. Our friend Beau of #theoandbeau wears The Honest Company diapers, too, and has a coupon code for you.

The Honest Company Shampoo/Body Wash

When you are out right now, Honest is in stores too!

P.S. If you’re an in-person shopper too, I found our other The Honest Company favorite: body wash/shampoo at Costco in a two pack. :)

Natural Products Expo Explosion

Monday, March 10th, 2014
Naturepedic Organic Mattress Gallery of Los Angeles attended the 2014 Natural Product Expo

Naturepedic Organic Mattress Gallery of Los Angeles attended the 2014 Natural Product Expo

The Natural Products Expo West “exploded” with vendors and attendees this year. I have been telling people for years that the movement toward organic products . . . and healthier products . . . and products abandoning harmful chemicals is real . . . and now, the proof is in the numbers.


Great to see our friend, Jessica Alba, of The Honest Company, at the 2014 Natural Products Expo

A record 68,000 attendees visited with over 3,000 natural product vendors at the Anaheim Convention Center. The event was so big, I wouldn’t have been surprised to see Mickey Mouse and his friends skip out on their park to see what the commotion was. Every product you can imagine was represented and the scope of the vendors demonstrated that consumers do care about these issues in every facet of their life. This isn’t just about organic potato chips anymore – this is about beauty products, baby products, every food and drink imaginable, and just about every other consumer product in your house.

At Naturepedic, we make certified organic adult and children’s mattresses . . . and all kinds of other good stuff . . . so needless to say, this is our kind of party. When I witness an explosion of interest like this, I can’t help but thank the internet for its role. If there wasn’t social media and the ability for people to research these issues and find great products, the boom would have taken decades. Now, smart consumers that know to get away from harmful chemicals can read up on the science and search out the products they desire.

The internet has turned what “used to be accepted” onto its head. Consumers are singing Twisted Sister’s “We’re not going to take it anymore!” and driving innovation and new products with their purchasing dollar. There wouldn’t be 68,000 buyers, shoppers and retailers looking for the latest organic and natural product if their customers weren’t demanding it.

The explosion and energy is fun . . . but don’t forget your friends at Naturepedic were at the dance a long, long time ago. And as always, we have saved a dance for you and can’t wait to chat about all of our products with you.