weeSpring: Online Baby Product Reviews

Mixing product reviews, social media and isn’t-that-adorable baby product browsing, weeSpring.com is a new online portal where expectant and current parents or any other baby product shoppers can connect with others – and share the scoop on hot and not products.


Product reviews are made by consumers rather than professional reviewers, so readers get unbiased takes on products – if it’s good, you’re going to read about it from real users. (We like that because parents love our products!)

While you can log on with an email address, weeSpring recommends signing in through Facebook so product recommendations from your friends will get top real estate in your viewing. Additionally, you can Follow (and Unfollow) people on weeSpring to see what they think of the latest stroller, baby hat, or, ahem, certified organic crib mattress!

weeSpring founders Melissa Post, Allyson Downey and Jack Downey

weeSpring founders Melissa Post, Allyson Downey and Jack Downey

Click a virtual “checkmark” if you own an item and a virtual “pushpin” to bookmark it on your wishlist. You can also create lists. If you want to share your 10 Healthiest Baby Product picks with your friends, go to it.

Users browse categories with headings like Go, Eat, Sleep, Play and Clean. Sponsored brand pages give additional information. If you don’t see a product you love you can easily add it through a Suggest a Product link.

While the social aspect of weeSpring is a focus, you can create a “Secretly Expecting” profile to stay anonymous. If you’re more about getting seen, review enough stuff and get a Featured Parent ranking.

Visit Naturepedic at weeSpring: www.weespring.com/brand/naturepedic



Allyson and Melissa with their own little “weesprings”!

About the author


Dale “Sebastian” Luckwitz is Sustainability Officer at Naturepedic. His mission is to help Naturepedic expand its positive impact beyond numerous product benefits into a wider lifecycle approach. To this end, Dale is involved in strengthening collaborations and uncovering new ways to make business greener and more efficient. He is also a vocal advocate for Naturepedic and loves talking organic mattresses whenever possible.

In addition to saving the planet, Dale likes reading, music, cooking, antiques, more music, and playing with his kids. He also is an avid movie watcher whose guilty pleasure is old black and white monster movies.

Dale holds a Master’s Degree in Teaching and Learning with Technology.