Naturepedic Goes Beyond Certified
Naturepedic Goes Beyond CertifiedThe time is here for Naturepedic to show off in a big way … to the retail industry, that is.
Naturepedic is prepping for Las Vegas Market in July, an industry show where companies showcase their latest and greatest offerings in furniture, home décor and gifts. The biannual Las Vegas Market is a whopper of a show: picture some 50,000 or more buyers for the stores you know and many you don’t arriving from all over the country, even world, to decide the products their stores will carry. It’s big.
For the July show, Naturepedic debuts its Beyond Certified campaign to educate retailers about the clever innovations and product variety offered in our adult organic mattresses, which, on top of everything are independently certified organic to the Global Organic Textile Standard (GOTS). Not only do our mattresses earn GOTS certification, but so does our entire manufacturing facility. That gives us bragging rights.
The Beyond Certified campaign works toward two goals. One is to reinforce the importance of GOTS certification, which separates organic products like ours from those making hollow “green” claims. Another goal is to flaunt how Naturepedic is bringing a fresh approach back to organic mattresses, which for years was stuck in a latex-only funk.
We do make amazing GOTS-certified all organic latex mattresses, but we do a lot more. Regarding latex, we are the only organic mattress manufacturer exclusively using latex certified to the Global Organic Latex Standard, or GOLS.
Latex is great, but many people enjoy the cooler sleep offered from the increased airflow afforded by coils or simply don’t want an all-foam mattress, organic or not. We provide a variety of GOTS-certified designs to make them very happy. Not only do we offer organic latex foam top comfort layers atop organic cotton fabric encased coils for a best of both worlds design, we also provide latex-free models with comfy encased comfort coils for luxurious latex-free comfort. Did you know Naturepedic is the only maker of GOTS-certified cotton encased coil mattresses in the U.S.? We are! (I told you – this is our time to show off!)
Fresh also means doing things differently, like offering an organic sleep system that lets you customize your layers. Our EOS™ brings a European flair to organic mattresses with a modern look, and allows customers to create their own dream mattresses, even with different firmness levels on each side of the bed for sleep partners with clashing preferences. That’s something you just don’t see in typical organic mattresses!
And that’s the point of Beyond Certified. At Naturepedic we are not typical. We are constantly innovating, developing and offering creative new approaches to organic mattresses and accessories made with healthier materials, but always with a dedication to old-fashioned quality.
I guess we’re just an old-fashioned, non-traditional trendsetting innovator of healthier, safer, more comfortable mattresses! It’s fun to brag sometimes.
Going to July Market? Visit us at Booth C-1565.