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BABY 
KIDS 
ADULT 
SALE
STORES UNCOVERING COZY
A Naturepedic x Talker Case Study
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KEY FINDINGS
• Two in three Americans wish they could hibernate like a bear the entire winter.
• 86% of respondents love the idea of getting as cozy as possible during the winter months – a practice known to the Danish as “hygge.”
• The average person will spend more than half of the entire winter season getting cozy.
• The top three things people do to get cozy are curling up on the couch (48%), burying under a pile of blankets (46%) and enjoying the quiet (42%).
• 76% of respondents said that they get better quality sleep if they feel cozy beforehand.
• Likewise, 75% stay asleep for longer and 72% wake feeling more refreshed if they fall asleep feeling cozy.
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About Talker Research
Talker Research is a leading consumer insights and data firm that specializes in media-friendly market research. Known for their creative survey design and reliable methodology, Talker helps brands uncover timely, relevant insights about consumer behavior and translate them into stories that spark conversation. Their research is regularly featured in national media outlets and used by brands to better understand their audiences.
